One of our great retail partners requested we make a collection of scents for men.
Our conversation went like this... Women have The Seasons Collection, which is great, but what about men? Are there no Goodthings for them?
So with time, patience, and excitement, our team developed The Hemispheres Collection.
The Hemispheres – North and South – is inspired by adventure and exploration and being a free spirit. The scents are unique and complex and include some traditionally more male eaux de parfum notes, such as amber, eucalyptus, and lime.
So what happened? Men and women purchased North and South over and over again.
And, as for The Seasons Collection, which had been labelled as "for Women," I reflected that my son wears Summer as his signature scent – and it smells great on him.
We realized we had created unnecessary labels, and we had to get the gender paradigm out of the way. Scent is personal, and it's all about finding the scent that belongs on you.
So this summer, we set The Hemispheres free of gender labels... and then faced the next label dilemma. How to refer to Goodthings Eaux de Parfum Collections as inclusive.
We considered "Unisex," which felt sooo 80s.
Then "Gender Neutral," which felt just okay.
Then a friend suggested "All Gender" and that fit perfectly.
Today, both Goodthings Collections are for All Genders. And that is a Good Thing. 🙂